Mo: The Data Driven Product Development Expert

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Product Development Design Engineer, DiCon Fiberoptics

I've been building things for the last 5 years - as a PM, as a founder and as an engineer. At DiCon Fiberoptics, I designed a novel fiberoptic switch used to redirect internet signals that sells for $16,000 at leading telecom conferences. The project was 1 of 8 selected by the CEO for development from the incoming hires.

The simulated and final prototypes of my design.

The simulated and final prototypes of my design.

Product development requires creativity and selling. You need to have creative ideas to sell to your team. 

The medical and the fiberoptic industry do not overlap. Yet, one day in agony at the dentist, I tried to take my mind of the pain by thinking about a problem at work, when it clicked - I could use the same tool the dentist was using to solve a manufacturing challenge at work. Though the initial proposition was met with skepticism, by ordering the tool on Amazon and physically demonstrating its feasibility, I managed to convince the team that we had found the answer.

Often the best sales pitch is a demo.

Business Development Founder, Grubsmart

A snippet of the Grubsmart webapp.

A snippet of the Grubsmart webapp.

Grubsmart was a advertising platform for restaurants that I built from the ground up in 2012. After interviewing 100s of dining patrons in the Bay Area, I recognized that Yelp was not cutting it for mot consumers - so I built Grubsmart an app that helped you find something fresh and unique, literally. The platform curated dining offers from restaurants that are only available at a specific time/season and location (eg: Margarita Monday or Off-The-Grid taco trucks).

As the co-founder, I developed a business plan, a marketing, hiring and development strategy. After a month of recruiting we assembled a team of 4 employees who helped us identify key advertising channels and build strategic restaurant partnerships. We raised a friends & family round of $10,000 and grew the business to 1480 monthly unique visitors, eventually receiving recognition by Google for exemplary use of their technology.

Execution Volunteer Instructor, Prison University Project

Student inmates at the Prison University Project

Student inmates at the Prison University Project

For 4 years, I volunteered as an instructor at the Prison University Project - a non profit program that provides higher education to inmates at San Quentin State Prison.

Execution requires leadership and interpersonal skills. At the program where financial resources are slim, I realized that many volunteer instructors were disgruntled by their teaching experience, and unfortunately the staff did not have the bandwidth to help out. By personally meeting with 20% of the volunteers, I learned that they were overwhelmed with the logistical challenges of communicating among instructors.

We decided that a digital course management system (CMS) would easily solve this problem, however, many of the experienced instructors were hesitant to adopt another new-fangled technology. 

Collaborating with 3 influential volunteers, we held a meeting with the program leadership and heads of all the departments, where we demonstrated the solution. Providing a forum for discussion where we could answer everyone's concerns including the staff's, in a transparent manner, enabled us to obtain program-wide buy-in and implement the system in the most effective manner. The CMS was adopted and is currently in use by 100% of the math courses. 

Operation Editor-in-Chief, Chicago Business

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In an well-oiled organization it's the small changes that make a big difference. In such environments you need someone to man the wheel and avoid the storms. This requires planning and incremental developments.

I was recently elected Editor-in-Chief of ChiBus, the official Chicago Booth Business School newspaper and voice of the student community, by my MBA peers. The newspaper is a bi-weekly student run publication with a readership of 2000+ students, staff, and faculty per month.

As editor, I market our organization to the student body, calling upon the strengths and talents of my peers, inspiring them to contribute articles to the newspaper. Ensuring quality content requires establishing new contributors early and systematic execution of followup and editing process.

Calling upon my web design experience, I recognized that the website was poorly formatted, so I implemented small changes to readability (font, kerning etc.). Furthermore, my team realized that readership among staff and faculty was low - by re-positioning the papers in the school and creating a staff listserv we were able to together grow readership 2.5% in a month.

Data Student, University of Chicago - Booth School of Business

Eventually all decisions are backed by the numbers. My MBA focus is in statistics & econometrics. In a recent project we were asked to predict Minute Maid Orange Juice sales volume in a local grocery chain (Dominick/Safeway) based on a variety of parameters (price, competitor price, and advertising).

This is an excerpt from the project.

Looking at a data set of 10,000 rows this heat map clearly revealed interesting trends Yellow = On Sale, Orange = Not on Sale 1. Center: When Minute Maid is on sale, sales volume is higher 2. Center: When Minute Maid is on sale it is priced lower 3. Left: When Tropicana is on sale Minute Maid sells less 4 Right: When Dominick OJ is on sale Minute Maid sells the least.

Looking at a data set of 10,000 rows this heat map clearly revealed interesting trends Yellow = On Sale, Orange = Not on Sale
1. Center: When Minute Maid is on sale, sales volume is higher
2. Center: When Minute Maid is on sale it is priced lower
3. Left: When Tropicana is on sale Minute Maid sells less
4 Right: When Dominick OJ is on sale Minute Maid sells the least.

The analysis was presented using R. My submissions were in the top 10% of our class.


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Thank you for your consideration!

mbhasin@chicagobooth.edu